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Web Survey Bibliography

Title Internet Marketing Research: Theory and Practice
Author Lee, O.
Source Idea Group Publishing: Hershey
Year 2001
Access date 26.05.2004
Abstract This book deals with the timely topics of Internet marketing research. Internet marketing has become an important aspect of e-commerce and various concepts/strategies were implemented to support marketing on the Net. However, discovering what's really working or not in Internet marketing requires whole new approaches of quantitative/empirical methods. Internet Marketing Research: Theory and Practice presents a collection that provides the rigorous tests of the Internet marketing phenomenon.
Year of publication2001
Bibliographic typeBook
Print

Web survey bibliography - 2001 (57)

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